photography credit Dora Damien

What is it?

#proudtoask is a campaign targeted at business people and professionals who every day come into contact with older people who are, or are at risk of, isolation or loneliness.

We want you to help us raise awareness of the issue, and help refer people to us who you suspect may be lonely or isolated. This could be something as simple as putting up a poster in your shop, handing someone a referral postcard, or attending one of our workshops to see what you can do to help end loneliness and isolation in Sheffield.

Scroll to the bottom of this page to submit a #proudtoask referral.

Who is it for?

Managers or individuals from organisations who have contact with older people, specifically places where isolated people are more likely to be reached.

This includes: chip shops, bakers, local cafes, churches, off-licenses, GPs, betting shops, butchers, nurses, students, paramedics, hairdressers, community support workers, restraunts, PCSOs, post offices, health workers, newsagents, social workers, doctors, care assistants, key workers, pubs, community support workers, youth organisations – any front line staff in customer-facing roles!

In short, if there’s any chance of you having contact with someone over the age of 50 who you suspect may be lonely or isolated, we want to hear from you!

What’s in it for you and your business?

You’ll be making a huge difference to older people in our city, and there’s other benefits too.

We offer a bronze, silver, and gold pledge pack – providing plenty of ways to get involved and show your support for Age Better in Sheffield.

Benefits may include:

  • You and your business playing a starting role in our marketing and press campaigns.
  • e-badge for your website.
  • Door stickers and posters displaying your commitment to reducing isolation in Sheffield.
  • Referral postcards.
  • A range of items that can be personalised to your business, including bags for life.

Can you or your business help? Contact us about #proudtoask

Proud to Ask Referral Form

Before submitting this form, please confirm with the individual that you have their permission to share their information. We will not share their details with anyone else.

Please also explain to the individual you’re referring that someone from the Age Better in Sheffield team will be in touch to tell them about the programme and how to take part.

Your Name

Your email address or phone number

Name of person being referred

Their email address or phone number

Any other comments?

To find out more about #proudtoask, email Brooke at:


"It only takes a second to refer someone to Age Better. If you work with older people, please contact us to join one of our workshops."
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